A show about how belief is engineered
Each episode takes one claim about how belief works and tests it against the published record: the studies, the declassified histories, the named practitioners. The audio is a two-host deep dive. The framework, sources, and essays behind it live across the rest of this site.
Why do humans, alone among species, cooperate in the millions? And who figured out how to use that — on purpose? Belief is the technology that built civilization, and engineering it has been a documented craft for 2,400 years.
Chapters & full transcript →A pharmaceutical company spends a billion dollars building a molecule, then has to prove it can beat a pressed disc of sugar. The sugar wins regularly. What the clinical trial is built to erase turns out to be the most powerful force in the room.
Chapters & full transcript →You are the only person who has ever lived inside your head. So why do you keep breaking resolutions you meant, and losing the same argument with yourself for years? The part of you that talks and reasons did not write your beliefs.
Chapters & full transcript →